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Content marketing has revolutionised the way that brands communicate. It has overtaken traditional PR and advertising and is now the single most effective way for different organisations to build and engage with their audience.
But what exactly is it? Is it the future of marketing? Or is it just a marketing trend, soon to be thrown into the dustbin of history?
Ember Television have produced this eGuide to concisely explain what content marketing is, the value it offers and how it could help you.
For some, coming up with an effective content marketing strategy can feel like being on the run from a mysterious, unknowable problem.
But never fear. Follow these 39 simple steps, and you could solve the mystery of content marketing.
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An infographic debunking the myths behind financial advisers and content marketing
Research highlights video and smartphones play big part in staying visible and competitive when selling live events
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The financial services stand to make big gains from using content marketing, studies show
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