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Content marketing has revolutionised the way that brands communicate. It has overtaken traditional PR and advertising and is now the single most effective way for different organisations to build and engage with their audience.
But what exactly is it? Is it the future of marketing? Or is it just a marketing trend, soon to be thrown into the dustbin of history?
Ember Television have produced this eGuide to concisely explain what content marketing is, the value it offers and how it could help you.
For some, coming up with an effective content marketing strategy can feel like being on the run from a mysterious, unknowable problem.
But never fear. Follow these 39 simple steps, and you could solve the mystery of content marketing.
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“Part 8 #HowToWin the Loser's Game - the landmark documentary series from Sensible #Investing - is now online http://t.co/2y1LakwGUA”
“Congratulations #Malala Yousafzai on winning the #Nobel Peace Price. Looking forward to filming with her later today http://t.co/6zuoVGhFp9”
“Part 7 of #HowToWin the Loser's Game is now online #investing http://t.co/ohClU4ln0a”
“Today's stat: Social media has a 100% higher lead-to-close rate than outbound #marketing”
“Today's quote: "Make the customer the hero of your story." #content http://t.co/IlOTZ8dQdB”
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