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Content marketing has revolutionised the way that brands communicate. It has overtaken traditional PR and advertising and is now the single most effective way for different organisations to build and engage with their audience.
But what exactly is it? Is it the future of marketing? Or is it just a marketing trend, soon to be thrown into the dustbin of history?
Ember Television have produced this eGuide to concisely explain what content marketing is, the value it offers and how it could help you.
For some, coming up with an effective content marketing strategy can feel like being on the run from a mysterious, unknowable problem.
But never fear. Follow these 39 simple steps, and you could solve the mystery of content marketing.
Marcus Miller, SEO expert, explains the true impact of video on SEO
An infographic debunking the myths behind financial advisers and content marketing
Research highlights video and smartphones play big part in staying visible and competitive when selling live events
Research shows it's time for financial advisers to step up and make a decision
5 things to look out for when planning your video marketing
The financial services stand to make big gains from using content marketing, studies show
Whether it’s a conference, a road show or a lecture, live streaming your event will ensure no-one misses out on hearing your great ideas
Our guide to 5 different types of video that can benefit your organisation, with examples
“#Social is the new #distribution, say @BuzzFeed http://t.co/mHZLBc87zj”
“Made in #Birmingham .. The new documentary ruffling feathers in the global investment industry #HowToWin http://t.co/KkVTpejpbv”
“Made in #Digbeth .. The new documentary ruffling feathers in the global investment industry #HowToWin http://t.co/KkVTpejpbv”
“How does #video affect #SEO? http://t.co/q8pKzjjZNC”
“Sensational.. Superb.. 2 words used to describe our new documentary #HowToWin. Judge for yourself #investing http://t.co/qDKR0z8Pja”
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