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Content marketing has revolutionised the way that brands communicate. It has overtaken traditional PR and advertising as the single most effective way for organisations of all kinds to build, and engage with, an audience.
But what exactly is it? Is it the future of marketing? Or is it just a marketing trend, soon to be consigned to the dustbin of history?
Ember Television have produced this eGuide to concisely explain what content marketing is, the value it offers and how it could help you.
For some, coming up with an effective content marketing strategy can feel like being on the run from a baffling, impenetrable problem.
But never fear. Follow these 39 simple steps, and you could solve the mystery of content marketing.
On 12 March 2014, the Women's Library at the London School of Economics opened its doors to the public. Mary Robinson, former President of Ireland and UN High Commissioner, was amongst the prestigious lineup of speakers.
Successful video marketing should encapsulate the quality of a brand. Accept nothing less.
The new media archive at the Library of Birmingham shows great promise.
The results of two recent studies continue to demonstrate the ROI of online video. Here is a summary of the findings, and how they can be used.
Find out about the project we delivered for Human Rights charity brap.
How useful is video for travellers? This infographic, designed for marketers in the travel industry, but should help anyone deciding whether or not to include video in their content strategy.
Is outsourcing right for your organisation?
“Lessons from the best #content marketers in the finance industry⁰ http://t.co/lZs7JWmf1w”
“#Contentmarketing tip of the day: 33. Repurpose content http://t.co/A8y6RAWQ8V”
“Here's a text version of Robin's iv with @RosAltmann on changes to UK financial services for SensibleInvesting.TV http://t.co/vlkuKBIeYa”
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“The best way to create useful #content that works? http://t.co/HyLvzlXdpE”
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